Paid Advertising
Google Ads : Local Business - Home Improvement Service Business | Lead Generation Campaign
Client: James Walker , Toronto, Canada
The Challenge
When I started managing the project, the campaign lacked structure and optimization. The ad groups were overlapping, keywords were too generic, and there was no proper tracking system in place to measure performance. Landing pages were slow and unclear, making it difficult to convert traffic into actual leads. The main challenge was to redesign the campaign from scratch, establish conversion tracking, use smart targeting with high-intent keywords, and optimize every stage of the customer journey to drive consistent, high-quality renovation leads.
Our Solution
I Manage a complete campaign audit and restructured all ad groups for better organization and relevance. Conversion tracking for both calls and lead forms was implemented using Google Tag Manager to ensure accurate measurement. I targeted high-intent keywords such as “bathroom renovation near me” and “shower remodel experts,” while adding negative keywords to filter out irrelevant searches. To improve ad engagement, I wrote new ad copies emphasizing offers like free consultations and trust-driven messaging. The bidding strategy was Change to Maximize Conversions, and landing pages were optimized for clarity, speed, and user experience. Continuous testing and data analysis helped campaign for optimal performance.
About the Project
A home improvement company specializing in bathroom renovation services wanted to generate more qualified leads through Google Ads. Their previous campaigns were running with broad targeting, weak tracking, and low-performing Ad copy, which resulted in inconsistent and wasted ad spend. The goal was to attract homeowners actively seeking renovation services, improve lead quality, and increase overall return on investment using a refined, data-driven ad strategy.
Our Process
Step 1 : Audit & Research
Campaign audit, keyword research, and competitor analysis
Step 2 : Strategy Development
Funnel-based plan with high-intent keywords and strong offers
Step 3:Campaign Restructure
Organized ad groups, added negatives, improved ad relevance
Step 4: Conversion Tracking Setup
GTM setup for call and form tracking accuracy
Step 5: Optimization & A/B Testing
Tested creatives, optimized bids, boosted CTR and conversions
Step 6: Reporting & Scaling
Weekly reports, scaled top performers, improved ROI
Key Results
7.09%
Increased CTR
$5.23
Avg. CPC
298
Qualified Leads
"Tutul and his team completely transformed our Google Ads performance. We started getting consistent, qualified leads within just a few weeks. Their targeting and tracking setup made a huge difference , highly professional work"
James Walker, BuildRight Renovations