Paid Advertising
Google ads (Analytics And Report)
Client: Nikolay Neshkov ( Upwork)
The Challenge
When I began working with Nikolay in April 2024, his Google Ads account lacked proper tracking, structure, and performance analysis. The campaigns were running without conversion tracking, which made it difficult to identify which ads or keywords were driving real results. Additionally, the existing reports were incomplete and offered no actionable insights. The main challenge was to set up accurate data tracking, analyze campaign performance, and create clear, data-driven reports that could guide future ad decisions.
Our Solution
I started by auditing the entire Google Ads setup and integrating it with Google Analytics 4 and Google Tag Manager (GTM) for precise conversion tracking. I created detailed custom reports highlighting cost per conversion, click-through rate (CTR), and ROI for each campaign. Using data visualization tools, I built easy-to-read performance dashboards and identified underperforming segments. Based on these insights, I optimized ad copies, keywords, and bidding strategies, ensuring that every dollar spent delivered measurable growth.
About the Project
This project focused on transforming a poorly tracked Google Ads account into a performance-driven system with complete transparency. By setting up GA4 and GTM, implementing advanced tracking events, and providing in-depth analytics reports, I helped Nikolay understand exactly where his ad spend was going and how it translated into results. The project not only improved ad efficiency but also gave the client a clear roadmap for scaling future campaigns with data-backed confidence.
Project Owner
Bitas Tarafder is playing the Head of Marketing role in this agency. He is a social media management and paid ads expert known for building impactful brand campaigns, optimizing social media presence, and executing high-performing paid marketing strategies. With over $7,000+ in managed Meta (Facebook & Instagram) Ad and Google Ad spend and a 100% client satisfaction rate, Bitas delivers data-driven solutions that translate directly into measurable business growth. Recognized as a Rising Talent on Upwork and recipient of the Best Freelancer Award 2024 (KD Freelancing Aid), Bitas has helped numerous brands enhance their visibility, engagement, and conversion rates through strategic content planning and precise ad optimization. As a Google-Certified Digital Marketer and KD Freelancing Aid Certified Professional, Bitas approaches every project with analytical insight and creative execution. Rather than simply running ads or managing social accounts, Bitas focuses on planning, testing, and refining campaigns that turn audience interest into long-term brand success.
Our Process
Starting Point:
When I began working with Nikolay Neshkov, the Google Ads account lacked proper structure and tracking. There were no conversion goals set up in Google Analytics, keyword targeting was too broad, and the budget was being spent without measurable results. Overall, the campaigns were underperforming and failing to generate valuable leads.
Process and plan
I restructured the Google Ads campaigns with precise keyword segmentation and ad grouping. I integrated Google Analytics and conversion tracking to monitor every click and conversion path. Regular performance audits, A/B testing of ad copies, and audience refinement were conducted to optimize the campaigns for higher ROI. Detailed performance reports were created to track progress and guide strategic decisions.
The Results:
The optimized campaigns began generating consistent, high-quality leads at a significantly lower cost-per-click. Website traffic became more targeted, conversion rates improved, and the data-driven reports provided full transparency of performance. Within a few weeks, Nikolay Neshkov’s campaigns showed measurable growth in reach, engagement, and revenue.
Key Results
+48%
Precise event tracking ensured every conversion was correctly recorded and attributed.
28% (CPC)
Optimization and data-based bidding strategies maximized budget efficiency.
Dashboard
Enabled the client to monitor campaign performance and ROI at any time, with full data visibility.